Alex Earle

Alex Earle is CEO of Black Swan Yoga and Korrect Fitness, two service-based wellness businesses in Austin built on the same conviction: fitness should be accessible. Black Swan Yoga is a 21-studio donation-based yoga company spread across Texas, Colorado, and Arizona, where a newcomer can walk in, donate a dollar, and take a class. Korrect Fitness, the community-focused gym business formerly known as Onnit Gym, carries the same air of positivity and non-exclusivity — a place where people of all shapes and sizes find encouragement rather than intimidation. Earle has grown Black Swan over fifteen years purely on what he calls the law of reciprocity: provide space and real energy, and the community gives back.

Earle came to wellness through publishing. An athlete growing up, fresh out of college and teaching tennis at a country club, he co-founded Austin Fit magazine in 2004 with his father and brother during the print-advertising heyday of publications like the Austin Chronicle. That magazine immersed him in Austin's health and wellness community, where he met the founder of Black Swan Yoga. He and his partners acquired the company to help grow it, and along the way he built an event business, sold part of it to supplement company Onnit, worked alongside Onnit's founder, and saw Onnit sold to Unilever before fully acquiring Onnit Gym and rebranding it Korrect Fitness.

Earle thinks like an operator who knows the elegance of his own model. Yoga, he points out, needs only a mat and blocks, no bike or proprietary hardware, so when Peloton-style businesses cooled after their 2020 boom, his rebounded fast, helped by BSY TV, the on-demand streaming app his team built during COVID. Inside four studio walls he can chase trends, adding Pilates as it surges. On hiring, his rule is simple: hire people smarter than him, experts in their craft, then get out of the way. And in 2026, when AI can polish any resume, what he screens for is authenticity, the realness he can sense in a one-to-one conversation.

What drives Earle now is thoughtful expansion and the human connections behind it. Black Swan, he believes, has a real path to becoming a national brand, and he is weighing whether to keep bootstrapping or bring in partners. But the close he returns to is not financial. A longtime member of Founders League, he has gone into business with people he met playing pickleball, and counts the friendships among the most worthwhile things a person can build. Spending meaningful time with other humans, he says, is one of the most worthy things any of us could aspire to do.